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Evolving to Social Business (and beyond)
Most organizations are well into the process of incorporating social media into their day to day business – and many are starting to wrestle with the challenges and opportunities of being “social” over...
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Slides: Building Sustained Community Engagement: from eMarketing Summit Portland
Building Sustained Community Engagement View more presentations from Bill Johnston Tagged: design, Online Community, social architect, social business, social media, Strategy
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Attributes of Thriving Online Communities
I got my start building online communities in 1999 with the launch of TechRepublic.com. We grew from a cold start of 0 to 2 Million members in less than 2 years before being acquired by Gartner – it...
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Opportunities for Brands in the Collaborative Economy
Plan from Frau Gerolds in Zurich, CH http://www.fraugerold.ch/ You’ve probably been hearing a lot about the Collaborative Economy lately. The key question many brands are asking: How do I get started?...
View ArticleMy First Year as a Consultant and what 2016 Holds for Online Communities (I...
Honestly, I wasn’t going to do this. I’m already rolling eyes at all the “prediction” posts. And there are way too many 2015 retrospectives to look back on… but I’m feeling optimistic and inspired! You...
View ArticleWant to Know What Community Members (a.k.a. Customers) Need? Just Ask.
Are you “Member Shy”? In its most basic form, a community strategy is a balance of an organization’s goals and its member’s (a.k.a customer’s) needs. Organizations have methodologies for developing...
View ArticlePurpose Will Power Future Online Communities
Purpose “…people’s identification of, and intention to pursue, particular highly valued, overarching life goals.” (Steger & Dik, 2010). a.k.a. “Your reason for getting up in the morning.” Bryan Dik...
View ArticleTo Develop a Community, Think Network First
We need a new and more holistic approach to develop modern communities. Using network as a blank canvas allows you to create strategy from drawing from the largest possible pool of value. Thinking...
View ArticleCustomer Communities Are Critical For Business Transformation
The last few years have seen big brands make extraordinary investments in developing massive “digital transformation” and social media programs. On one hand, these programs have yielded moments of...
View ArticleThe Connected Future of Design with Patrick Newbery
During the COVID19 crisis, digital networks have played a critical part in keep humanity connected and informed. The adoption of networked experiences has scaled exponentially, seemingly overnight. In...
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